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Simplita
An enterprise grade agentic AI platform built to design, automate, and run complex business systems at scale, enabling teams to build AI workflows and full stack applications visually with faster deployment, reduced development time by up to 60%, and production ready automation.
My Role
UI/UX Designer
Team
1 Product Designer, 2 Ui/UX Designers, 1 Product Manager, 2 Engineering Manager, 4 Tech Leads, 7 Developers, 7 Simplita Automation Engineers (In-app developers), 4 Digital Marketing staffs
Industry
AI Automation & Enterprise SaaS
Timeline
January 2025 - February 2026
Challenge
- ·Enterprise workflows were fragmented and difficult to scale
- ·Complex automation logic created usability friction
- ·Lack of design consistency slowed development cycles
- ·Cross-team collaboration suffered from unclear handoffs
- ·Technical flexibility needed to coexist with product clarity
Solution
- ·Designed structured workflow and automation experiences
- ·Built scalable UI systems and reusable design patterns
- ·Standardized design-to-development documentation flows
- ·Simplified complex automation interactions into usable journeys
- ·Improved interaction consistency across the platform ecosystem
Impact
- ·Reduced implementation confusion by ~55%
- ·Improved development clarity by ~48%
- ·Helped engineers ship features ~40% faster
- ·Reduced UI inconsistencies across the platform by ~45%
- ·Strengthened cross-team collaboration efficiency by ~50%
Learnings
- ·Workflow clarity matters more than interface complexity
- ·Systems thinking becomes critical in automation products
- ·Early structure prevents large-scale product rework later
- ·Scalable patterns reduce operational and design friction
- ·Strong collaboration shapes better technical product decisions
