OneTAC

A pan India digital grid connecting tourism, arts, and culture, unlocking a 70M job ecosystem contributing just 1.77% to GDP, while bringing visibility to the 98% of artisans still offline.

My Role

UI/UX Designer

Team

1 Product Designer,
2 Developers, 1 Lead Manager,
2 Content writers,
5+ Stakeholders

Industry

TourismTech & Digital Public Infrastructure

Timeline

January 2025 - February 2025

Challenge

Explaining a complex decentralized tourism ecosystem clearly
Balancing multiple stakeholder needs within one platform narrative
Making infrastructure-heavy concepts accessible to non-technical users
Structuring large-scale ecosystem information without overwhelming users
Translating policy, culture, and technology into a unified experience

Impact

Enabled exposure to 3000+ startup ecosystem participants
Supported communication across 5+ stakeholder groups
Helped position OneTAC within India's $3T+ tourism ecosystem
Established the platform as a central ecosystem communication layer
Improved understanding of practitioner onboarding and participation flows

Solution

Designed a clear ecosystem-driven information architecture
Simplified complex infrastructure through visual storytelling
Built structured flows for discovery, onboarding, and participation
Created a scalable digital narrative for multiple stakeholder groups
Developed early practitioner app concepts to validate ecosystem usability

Learnings

Ecosystem products require clarity across diverse user groups
Strong information architecture simplifies complex public systems
Storytelling plays a critical role in infrastructure adoption
Early prototypes help align stakeholders faster
Designing for ecosystems means designing beyond individual users

Project type

Platform website / Vision-led digital experience / Ecosystem presentation

Tools

Figma, Framer

Deliverables

·Homepage design
·Vision and ecosystem sections
·Platform overview pages
·Responsive layouts
·Content structure and storytelling
·Reusable UI components
·Design system foundation
·Design direction

The experience was designed with a clean and modern visual language focused on clarity, accessibility, and structured storytelling — helping communicate a large-scale vision in a way that feels approachable and easy to understand.

About OneTAC

OneTAC is building a pan-India digital grid that connects tourism, arts, and culture into a unified ecosystem — aiming to create a more accessible, visible, and economically connected future for India’s TAC sector.

The platform highlights the untapped potential within India’s tourism and artisan economy, while creating pathways for discovery, visibility, and participation at scale.

Key project goals

·Communicate the vision with clarity
·Create trust through structured design
·Simplify complex information flows
·Build an accessible and scalable experience
·Support engagement through intuitive UX
·Create a strong digital foundation for future growth

The overall experience was shaped to balance storytelling, usability, and structure — creating a platform that feels informative, refined, and future-focused.